Head of Performance Marketing (m/f/d) - #2117166

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the healthcare landscape. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've garnered support from prominent health and consumer investors across Europe, achieving a significant milestone in December 2021 by raising €30 million in Germany's largest health tech Series A round.

To date, we've provided nearly one million treatments to our patients. Our passionate, ambitious team brings experience from successful health and consumer tech ventures. Based in vibrant Berlin, we're expanding our reach and impact, offering you the opportunity to join our journey.

As the Head of Performance Marketing (m/f/d) at FORMEL SKIN, you will play a pivotal role in shaping and executing our performance marketing strategy to drive customer acquisition, increase lifetime value, and support our mission of democratizing access to dermatological care.

What you'll be doing

• Lead and Inspire the Team: Guide and mentor the Performance Marketing Team, cultivating a culture of excellence and continuous improvement.
• Develop Strategic Marketing Plans: Create and execute comprehensive marketing plans that align with FORMEL SKIN’s business objectives and support growth.
• Own Performance Channels: Take ownership of Paid Search, Paid Social, Display, and other performance channels, driving continuous optimization, innovation, and exploring new growth opportunities.
• Budget Management and Forecasting: Own and manage performance marketing budgets and targets, including detailed bottom-up forecasting to maximize ROI.
• Cross-Functional Collaboration: Work closely with teams across Product, BI, and Customer Care to ensure alignment and cohesive execution of growth strategies.
• Data-Driven Analysis and Reporting: Track, analyze, and report on channel performance, drawing insights that drive data-backed decisions for ongoing improvements.
• Stay Ahead of Market Trends: Analyze market trends and competitors to refine targeting strategies, boost efficiency, and maximize customer acquisition and lifetime value (LTV).
  
  

What you need to succeed

• Extensive Experience in Performance Marketing: Proven expertise in forecasting, channel optimization, CRO, and audience strategy, with a track record of impactful campaign results.
• Analytical Skills and Data-Driven Decision-Making: Strong analytical skills to interpret data and make informed decisions that drive growth.
• Team Leadership Experience: Demonstrated ability to manage and inspire a team, fostering collaboration across cross-functional departments to meet growth objectives.
• Customer-Centric Approach: Solid understanding of customer behavior and experience in translating insights into effective marketing strategies.
• Effective Communication and Collaboration Skills: Excellent ability to engage with stakeholders across various functions, ensuring alignment on goals and initiatives.
• Proficiency in MarTech: Experience with Google Tag Manager, automation, and attribution modeling to optimize performance and tracking capabilities.
  
  

Why work with us?

• An exciting opportunity to shape the future of performance marketing: At FORMEL SKIN, you’ll have the chance to directly impact how we acquire and retain customers by leading innovative performance marketing strategies. As the Head of Performance Marketing, you’ll play a critical role in driving customer growth and lifetime value, working with a passionate team to democratize access to dermatological care.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, hybrid work set up & a remote work option (4 weeks within the EU).
• Building a great team together: At FORMEL Skin, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.
  
  

About Us

With FORMEL SKIN, we are building Germany's leading dermatological platform to provide patients with all skin problems immediate access to personalised medical treatments. Our team of experienced doctors, pharmacists and innovators work hard to treat, guide and support patients throughout their skin health journey. As a medical brand, we focus on clear and fast communication with our patients, confidence backed by our medical expertise and vast experience and commitment to everything we do. It is our mission to make dermatological care accessible to everyone - no matter how big or small the skin issue might be.

Just as we seek to build out an inclusive dermatology service, we seek to build an inclusive workplace with exceptional individuals committed to a shared mission. FORMEL SKIN is an equal opportunity employer. We therefore welcome everyone to apply: people of any race, ethnicity, nationality and religion, LGBTQAI+ folks, individuals with disabilities (both seen and unseen), people of any age, or family status.