FTC Head of Marketing Planning & Insights - #2121763

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What You’ll Do & Who You Are

Drive operational excellence across Marketing

• Define and own key processes that ensure that marketing teams are focused on driving maximum impact (resource and investment)
• Specifically, own the annual planning process to ensure timely definition and approval of marketing investment strategy, as well as the quarterly OKR process within Marketing
• Support the CMO to define priorities across the team and ensure regular review and reporting of these as part of revised Marketing rituals
• Facilitate excellence through templates, tooling and inspiration/training sessions to upskill the Marketing team, e.g. in the field of data-driven decision-making, ROI, AI ... etc.
  
  

Facilitation of and contribution to overall Marketing Strategy

• Work with CMO to prioritise strategic initiatives across the Marketing team, anticipating needs and risks
• Collaborate closely with Marketing Leadership to craft a comprehensive strategy that incorporates all relevant insights and stakeholder input
• Generate investment scenarios using measurement tooling to formulate recommendations for marketing investment based on impact and ROI
• Generate Board level content in line with timelines and priorities e.g. Marketing ROI; Marketing measurement; H2 contingency investment, etc.
  
  

Own the budget management & planning process

• Owning the budget planning process, aligned to annual planning
• Oversight of marketing budget across the team, working with CMO and Marketing Leadership Team to review and optimise approach to cost on a monthly basis
• Be a team resource for budget-related questions, processes, issues, etc.
• Manage and continuously optimize the marketing calendar in alignment with strategic goals and data-driven insights.
• Identify synergies across teams to boost efficiency and impact.
  
  

Team & Leadership

• Lead and inspire the Marketing Planning & Insights Team and ensure their time is prioritised on the highest impact initiatives
• Be a proactive member of the Marketing Leadership Team, helping us all to level up and operate as a high performing Leadership Team
  
  

Qualifications

• 10+ years experience marketing strategy / operations roles a proven track record of measurable impact for brands and businesses
• Experience working with and creating content for C-suite and Board level stakeholders
• Very strong data and insight-driven mindset, applying rigour to everything we do, and maximum focus on ROI
• Financial / budget management experience or strong experience working with finance stakeholders a must
• An organised, cross-functional leader, who can inspire, foster and facilitate excellence, optimise processes and drive efficiency
• Ability to inspire stakeholders, teams and partners through superb communication skills and influencing power
• Experience of working in a matrix environment essential
• Business proficiency in English with excellent written and verbal communication skills suitable for C-Level and Board audiences with minimal guidance
• A self-starter with the ability to take ownership and be accountable for tangible outcomes
• A Kleinanzeigen user
• Deep understanding of marketing for marketplaces a real plus
• SHAPE Leadership principles
  
  

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary
• Participation in our Short-Term Incentive plan (annual bonus)
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moonwell why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow
  
  

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.