Brand Manager (m/w/d) DACH - #2175812

About

Nesperta - an international leader in the beauty industry - is seeking a highly motivated and creative Brand Manager DACH to join our team and lead the growth and development of our Semilac brand in Germany. This is an exciting opportunity to make a significant impact on a well-established and growing brand, working closely with Global Marketing and cross-functional teams.

Brand Manager DACH

• Develop and execute marketing strategies that increase brand awareness, build customer loyalty, and drive sales in the DACH region, aligning with global objectives.
• Identify market opportunities by analyzing consumer trends, competitor activity, and local market nuances.
• Analyze market trends, competitor activities, and consumer behavior to inform data-driven decision-making and strategic direction.
• Collaborate with cross-functional teams, including Global Marketing, Product, e-commerce and Sales, to ensure cohesive brand messaging and successful campaign rollouts.
• Manage the marketing budget, ensuring efficient allocation and maximum ROI.
• Plan, implement, and monitor marketing campaigns to boost brand awareness, drive customer loyalty, and increase sales.
• Lead digital marketing initiatives across key channels (social media, influencers, etc.) to engage target audiences.
• Propose new product ideas and marketing initiatives that resonate with DACH audiences.
• Build and nurture relationships with external partners (distributors, retailers, influencers) to expand brand reach.
• 3+ years of experience in brand management or marketing, preferably in the beauty or FMCG sector.
• Proven track record of conceptualizing and executing successful marketing campaigns.
• Strong knowledge of digital marketing platforms, especially social media channels.
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-cultural, distributed teams.
• Analytical mindset, comfortable interpreting data and translating insights into actionable strategies.
• Native speaker in German and fluency in English (written and spoken) is mandatory.
• Fully remote work environment with occasional travel to our headquarters in Poland.
• Direct impact on brand strategy in the German market—your contributions will shape the future of Semilac.
• Competitive salary package, including an annual performance-based bonus.
• Professional growth opportunities, with access to training programs, workshops, and industry events.
• A dynamic, innovative, and supportive culture, where new ideas are encouraged and recognized.
  
  

TITL1_DE

Nice-to-have skills

• Social Media
• Communication
• Campaign
• Campaign
• Sales
• E-commerce
• Marketing
• Brand Management
• Brand Management
• Marketing
• Digital Marketing
• Social Media
• Communication
• Data Analysis
• Berlin, Berlin, Germany
  
  

Work experience

• Brand Specialist / Manager
  
  

Languages

• English