Senior Programmatic Marketing Manager (m/f/x) - #2195326

The role

As a Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations through channel expansion strategies. We are seeking a results-oriented Senior Manager for Online Marketing with deep expertise in programmatic advertising to lead and optimize our paid media efforts across multiple digital platforms. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing mindset, capable of scaling acquisition and conversion metrics while ensuring efficient spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What You’ll Do

• Strategise & test types of Display and Video campaigns across HelloFresh’s international portfolio with an ROI driven mind-set
• Ensure HelloFresh is set for the future in staying ahead of the curve in programmatic marketing
• Leverage data, A/B testing, and analytics to continuously improve targeting, bidding strategies, creative, and conversion paths.
• Own performance KPIs and reporting dashboards; provide regular insights and actionable recommendations to leadership.
• Work on new channel expansion and acquisition strategy with internal stakeholders and external stakeholders - across partners, brand, tech & local teams.
• Be responsible for the testing roadmaps, the creative stack, data and technology strategies for your own area of responsibility
• Own the programmatic function budget and target achievement
  
  

What You’ll Bring

• 6+ years of professional experience in display marketing, digital media, and online advertising or you worked with multiple DSP vendors, programmatic trading desks, digital marketing agencies, ad networks, 3rd party data companies or other related digital companies.
• Proven track record of managing large performance-driven media budgets
• Deep understanding of digital media buying, RTB, audience targeting, attribution, and conversion funnel dynamics.
• Hands-on experience with leading DSPs, ad servers, pixel implementation, and tracking tools.
• Proficient in performance analytics (Google Analytics, Tableau, Looker, etc.) and media KPIs.
• Evaluate and implement emerging technologies (e.g., CDPs, DMPs, AI-based optimization tools) to improve efficiency and audience precision.
• Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Passionate about the digital industry and highly digital savvy
• A Master Degree in Digital/Marketing Will be a plus
  
  

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.

What We Offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
  
  

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

JR103600