B2C Marketing Manager - #2200292

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than one third of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 122 million registered users and 249,000 active partners across 19 countries, have together already saved more than 463 million meals from going to waste - avoiding more than 1.25 million tonnes of CO2e from entering the atmosphere.

In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.

We’re Proud Of What We’ve Achieved So Far, But Did We Mention The Issue Is Huge? We Always Want To Raise The Bar And That’s Where You Come In

Your mission

As B2C Marketing Manager you will be part of our international, collaborative, multidisciplinary Marketing community, focusing on the German market. You will be responsible for growing the consumer side of the Too Good To Go marketplace for both the short and long term.

Responsibilities

• Lead Brand & Marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team
• Drive local demand driving activities to balance the Too Good To Go marketplace
• Lead local partnerships mainly with content creators, influencers and 3rd parties
• Lead local CRM and product initiatives to deliver high engagement and activity on the app
• Tailor globally led campaigns to fit with the relevant German target segments
• Lead and manage briefs for creative production with both internal creative team and external agency partners
• Consistently lead with data and measurement in everything you do to
• Work closely with other marketing and commercial functions, including Partner marketing, Key Accounts and PR, to ensure cohesive and impactful output
• Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media
• Foster strong relationships with marketing colleagues in the Centre cluster, Global, and other countries to create collective learning
  
  

What We’re Looking For

• Significant experience in marketing, with a core focus on consumer marketing and brand building
• Hands on experience in driving results backed by clear data, insights, and measurement
• Hands on experience planning and executing consumer marketing campaigns across platforms
• Comprehensive and natural understanding of social media landscape
• Excellent communications skills in both English and German
• You’re a born storyteller with a clear and empathetic communications style
• Exceptional organisational skills and the capability to multitask comfortably
• Keen eye for detail and proficiency in briefing and reviewing creative content
• Embrace accountability and leadership
• Ambitious, results oriented mindset
• A desire to help make a positive impact on our planet and society
  
  

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving.
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.
  
  

What We Have To Offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
  
  

Benefits

WORK FLEXIBLY:

• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
  

How To Apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
  
  

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.