Head of Virality & Customer Engagement - #2695328

XTB - the largest Polish investment fintech with a global footprint, is looking for a Head of Virality & Customer Engagement.

In this role, you will be responsible for strategy, roadmap and delivery of Virality and Customer Engagement program and features, turning ideas into measurable user and revenue growth.

You will be reporting directly to the Chief Product & Technology Officer and will lead a 20+ people team consisting of both product & engineering professionals - everyone you need to turn ideas into concrete implementations bringing results.

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  building growth engines: referral loops, viral features, educational & habit-forming feature sets and loyalty mechanisms

  
  


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  getting things done: leverage AI to iterate fast, experiment and deliver results,

  
  


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  data-based decision making: translate data insights into clear, prioritised product bets,

  
  


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  ship at scale:  oversee portfolio planning, resource allocation, dependency management and stakeholder communication across

  
  


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  raise the bar:  recruit, coach and develop high-performing talent; establish best-practice rituals for delivery, design thinking and data-driven decision-making.

  
  

Key personal traits: problem solving, getting things done, ambition, goal driven, good communication skills, team builder

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  documented track record of building  growth & viral loops products in big scale,

  
  


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  minimum 3 years of leading mid size organisational structure (15-20+ people) as a direct manager,

  
  


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  strong product mindset and ability to build products end-to-end (from concept, via implementation with engineering team to results),

  
  


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  great taste in beautiful UX and UI implementations,

  
  


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  understanding of how engineering team works and what outputs they can deliver, ability to challenge and raise the bar for delivery speed,

  
  


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  fluent English

  
  

• A key leadership role at the largest Polish investment fintech with a global presence.


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  Direct influence on XTB's engagement strategy in Poland and international markets.

  
  


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  The opportunity to build growth & viral loops products in big scale.

  
  


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  A remote working model with a highly competitive compensation package, including a significant performance-based bonus.

  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.