Senior Manager, Group Commercial Insights - #2759857

Senior Manager, Group Commercial Insights:

Role Purpose:

The Senior Manager, Group Commercial Insights plays a key role in building an insight-led culture across CCEP, ensuring that clear, actionable and impactful insights inform business decisions and help shape the future direction of our categories and brands.

The role is responsible for identifying emerging opportunities, trends and potential risks, translating complex data into compelling commercial stories, and delivering high-quality performance insights that support decision-making at both Group and market level.

Working closely with the Associate Director, Group Commercial Insights, the role operates cross-system and across CCEP, spanning Europe and APS, and collaborates with key partners across our markets, The Coca-Cola Company and our wider supplier and insights ecosystem.

The Senior Manager will bring a proactive, curious and collaborative mindset, combining strong analytical capability with commercial understanding and impactful storytelling to ensure insights lead to action and better business outcomes.

Three Key Purposes:

• Shape Strategic Direction
  
  

Deliver forward-looking insights that help CCEP understand the evolving consumer, shopper, customer and competitive landscape, identifying future opportunities and risks to help shape short and long-term category and brand strategy.

• Drive Business Performance
  
  

Lead the analysis, storytelling and communication of performance for assigned categories and brands, providing clear monthly insights to the ELT and other senior stakeholders. Contribute to the broader understanding of CCEP performance across Europe and APS, helping stakeholders understand not only what is happening, but why it is happening and what it means for the business.

• Shape the Future of Insights
  
  

Help evolve CCEP's Insights capability by supporting the development, piloting and adoption of self-service, data and AI-enabled insight tools for Insights teams and the wider Commercial organisation. Champion new ways of working that make insights more accessible, connected and actionable.

Key Accountabilities & Responsibilities:

• Play a key role within the Group Commercial Insights team, providing performance reporting and commercial insights across CCEP Europe and APS.
• Lead the development and delivery of actionable analysis across category, brand, channel, customer, competitor and shopper performance, connecting multiple data sources to create a holistic view of business performance.
• Translate complex data into clear, concise and compelling insight stories, ensuring stakeholders understand the key implications, opportunities, risks and recommended areas of focus.
• Present strategic and performance insights to senior leadership, including ELT, as well as market leadership and Commercial teams, adapting the narrative and level of detail to the audience.
• Act as a key Insights partner to the Portfolio team, collaborating cross-system with The Coca-Cola Company Insights, Consumer & Shopper Insights and other key partners to build a holistic understanding of category and brand performance and help shape future strategy.
• Identify and proactively investigate emerging performance trends, opportunities and risks, moving beyond reporting what has happened towards explaining why it happened and what CCEP should consider next.
• Contribute to the continued evolution of CCEP's self-service Insights ecosystem, supporting the testing, development and adoption of new tools, data sources and analytical capabilities.
• Drive best-practice sharing and capability development across markets and the wider system, including the ongoing development of the Commercial Insights Forum across Europe and APS.
• Build strong relationships across Group, markets, The Coca-Cola Company and external insight partners, creating an effective network that enables faster sharing of knowledge, expertise and insights.
  
  

Requirements & Capabilities:

The successful candidate will bring:

• Strong analytical and commercial thinking, with the ability to turn complex information into clear business insights and recommendations.
• Advanced Excel and analytical skills, with experience working with large and complex datasets.
• Strong knowledge of NielsenIQ, Europanel and other relevant consumer, shopper and market data sources.
• A strong understanding of Insights fundamentals and the role that Insights plays within a leading FMCG organisation.
• Excellent storyboarding, PowerPoint and presentation skills, with the ability to create compelling narratives for senior stakeholders.
• Strong communication and relationship-building skills, with the ability to adapt style and approach to different audiences.
• Demonstrated ability to influence across diverse stakeholder groups, including senior leaders, markets and cross-functional teams.
• A proactive and curious mindset, with the confidence to challenge existing thinking and explore new perspectives.
• Strong ownership and resilience, with a passion for developing Insights capability and improving how insights influence business decisions.
• A highly collaborative approach, with the ability to work effectively across functions, markets, geographies and system partners.