Senior Marketing Manager - Community Engagement Manager - #2119122

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.

Team mission

We are looking for an experienced content marketer with a passion for the creator economy and a solid understanding about the challenges and opportunities influencers and creators face. This role requires a strategic thinker with hands-on experience in building content strategies, managing online communities, and driving engagement through data-informed decision-making.

You will play a key role in scaling one of the world’s largest travel creator communities by owning our engagement strategy, managing our communication channels, and helping shape the product and content offering for nano and micro influencers.

You will:

Community Engagement

• Design and execute a multi-channel engagement strategy (email, CRM, social, events) tailored to acquisition, onboarding, activation, and retention phases of the user journey
• Define and own the value proposition and messaging for our creator community across audience segments (nano, micro, and mid-tier creators)
• Craft and optimize the messaging across the user journey—from social follower to active community member
• Lead the CRM strategy and execution, ensuring personalized and impactful communication throughout the creator lifecycle
• Collaborate with Product teams to build community features that balance creator needs with business goals
• Track, analyze, and report on core community metrics including activation, retention, and churn across different regions

Content & Channel Management

• Steer the communication and channel strategy, creating compelling content
• Manage the community Instagram and TikTok accounts, including editorial planning, creative production, and performance optimization
• Test and refine messaging and formats to maximize reach, engagement, and conversion
• Own and track core KPIs such as follower growth, follower to member conversion, impressions, CPM and CPE. Use these insights to refine strategies

Examples of projects you may have led

• Scaled social media channels to attract and engage relevant audiences
• Created multi-channel content calendars and managed end-to-end execution
• Launched targeted CRM campaigns to improve engagement and retention (ideally using HubSpot)
• Collaborated with Product and Tech teams to inform feature development based on creator insights and needs

Who you are

• 4+ years in content marketing and/ or social media management
• Experience growing and managing social media channels, especially Instagram and TikTok (YouTube is a plus)
• Demonstrated experience in developing engagement strategies for online communities
• Experience planning and executing CRM campaigns (using Braze, HubSpot or similar CRM solutions)
• Strong analytical mindset and proficiency in interpreting performance data to inform decisions
• Excellent project and stakeholder management skills; able to lead cross-functional initiatives with multiple collaborators
• Bonus: Experience working in product marketing or on community-led products

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

#LI-Hybrid

• Attractive salary
• Attractive company pension scheme
• Virtual Share program

• Public transport benefit
• Referral bonuses for bringing new talent on board
• Corporate discount program on exclusive and attractive services

• Attractive salary
• Attractive company pension scheme
• Virtual Share program

• Public transport benefit
• Referral bonuses for bringing new talent on board
• Corporate discount program on exclusive and attractive services